{"id":2211,"date":"2020-12-16T17:17:23","date_gmt":"2020-12-16T06:17:23","guid":{"rendered":"http:\/\/demo.miclub.com.au\/cms\/?p=2211"},"modified":"2023-06-20T16:02:57","modified_gmt":"2023-06-20T06:02:57","slug":"swiftpos-loyalty","status":"publish","type":"post","link":"https:\/\/demo.miclub.com.au\/cms\/2020\/12\/swiftpos-loyalty\/","title":{"rendered":"SwiftPOS loyalty"},"content":{"rendered":"

Description<\/h3>\n

The basis of a Loyalty System is to be able to reward Customer\/Members<\/a> with loyalty points each time they purchase a drink\/meal\/Product<\/a> from a Business\/Venue. Giving Customer\/Members a special price each time they buy a drink is soon forgotten, but giving a Customer\/Member Loyalty Points gives a sense of reward and the perception of being able to get something for nothing. By using the SwiftPOS Loyalty solution, the best customers will be able to be identified and potentially offer them unique incentives, which results in the customer choosing your Business\/Venue over similar Businesses\/Venues in the area.<\/p>\n

To Be Considered<\/h3>\n

Note : In SwiftPOS Version 4 or higher, if the validation of Members\/Accounts and the tracking of Loyalty Points is required then NETPOS.NET must be running and the sales files with the extension BJL will need to be created. NetPOS settings will need to be configured at the SwiftPOS Touch terminal via the Customer Settings menu option.<\/p>\n

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  1. The Loyalty conditions are set up against each Category, Location and the Loyalty Multiplier is set up against each Member Classification.<\/li>\n
  2. If you are using NetPOS, you need to check your NetPOS Configuration in SwiftPOS Touch and the Customer Settings.<\/li>\n
  3. To disable points being awarded to Members\/Accounts in SwiftPOS Back Office select Member Classifications and set Join Point and Points Multiplier to 0 (zero)<\/li>\n
  4. Points are normally based on the value of the Product. This is the default settings. It is also possible to base points on a fixed amount of points per Product here.<\/li>\n
  5. Depending on how you want to display the Member Name on the screen, adjust these settings here for each Location Group (Venue) with printer settings here.<\/li>\n<\/ol>\n

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    Implementing a Loyalty Program<\/h3>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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    Typically, Businesses allow approximately 1-4% of turnover in Bars and Restaurants which is put towards the customer loyalty program. As a starting point, try rewarding 1.5 points for every dollar spent, with small variations made on different days of the week or different Product ranges. A good example would be to reward double Loyalty Points<\/a> on particularly quiet days of the week. The main requirement in a customer loyalty program should be that the member cannot relate directly back to the amount of money that they have spent. It should be perceived that a member is \u201clucky\u201d to have a large number of points displayed at the SwiftPOS Touch terminals after not having spent a lot of money.<\/p>\n

    To assist this variable points scheme, small prizes can be given out as bonus points (instead of physical prizes) which are added to their total points. This can be achieved by putting Products in a Product Promotion<\/a> and rewarding members with a pre-set number of bonus points when they purchase the item(s). The results of a successfully run Loyalty program include:<\/p>\n

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